It was my pleasure to be a part of the recently concluded Trade Secrets MNL last Saturday in Makati. Although I arrived 1.5 hours late and missed two speakers, I still learned a lot. Me being late is a completely different story which has something to do with my problem with directions so we’ll not dwell on that, lol! It was a tiring day but I didn’t go home empty-handed. Or should I say empty-minded? lol.
Moving on, I’d like to share 5 things I can still clearly remember without looking at my notes or reviewing the videos I recorded. These lessons were either new to me and gave me an “aha! moment” during the event or I’ve heard of it in the past and was reminded of their importance during the speakers’ talks.
1. Finding your niche
Apparently, finding the right niche does not just apply to blogging. It works the same for freelancers. John Pagulayan, one of the powerhouse names in the freelance industry, knew exactly what he was talking about when he said this. Most freelancers know him – John is an email copywriter and consultant of top online marketers. He gets paid by writing emails.
This was what he meant when he said freelancers should find their niche and not be like a jack-of-all-trades. As we know, the more specific we are with the service we offer, the more we excel in our field of expertise.
2. The next best thing
One way to finding our niche is knowing what we are good at or what we’re passionate about. Many people say, “do what you love and money will follow”. Unfortunately, not everyone will be able to do that. So what should we do? Do we force ourselves to do something just because we earn an ample amount of money out of it? No. We find the next best thing we’re good at.
SEO expert Nix Eniego said he is in love with basketball. When he was younger, he was able to earn extra money by trading basketball cards. However, he knew he would never be a basketball player. That’s when his career in freelancing started.
What’s the next best thing you’re good at? Think about it, maybe that’s where you’ll find the niche that’s perfect for you! 🙂
|L: With the owner of Saldaña Food company | R: Nix Eniego, an SEO expert|
3. The (new) business card rule
Well, at least for me, it was new. For John Pagulayan, it wasn’t. He shared that he is not fond of giving out his business cards. Instead, during events, he collects business cards from other people or businesses. Why? When you have their business cards, you now have full control of your contacts. You can then email them directly.
Sounds legit, right? Oh, I remember printing so many business cards during Blogapalooza events. And that’s not bad at all but if we look at it, John has a point actually. Why not wait for our prospects to contact us when we can have the option to reach out to them instead?
4. Think “how can I help?”
We know our goal is to get a job online as freelancers. However, paying-it-forward can also go a long way. We can offer free services to our friends or network which we can use for our portfolio in the future. Or who knows, we might get referred to someone else who needs our service. Now it’s a win-win!
|Email copywriter and consultant John Pagulayan|
John P. said we should ditch the “ayaw palamang” mindset and start thinking about being of help to others. Oh, John can explain it so much better than me, lol! But I’m sure you get the idea. 🙂
5. Just do it
Nix Eneigo said, of all the people who attended his seminars, very few applied what they learned. A lot of times, we worry that we might not be ready enough or we’ve not learned enough to start looking for jobs online. The speakers emphasized that experience will take us there. We can’t apply what we learned if we don’t start looking for a job.
I hope I was able to give justice relaying the things I learned from the speakers that day. I’m just happy I made it to the event. Sa mga natutunan mo pa lang, bawing-bawi ka na. In fact, one woman who was with me in the elevator said it doesn’t matter if she didn’t get the book because she had lots of takeaways from the event already, especially since we were given email templates we can use.
|L – R: Michael & Kim of Tripzeekers, Jelly of The Baby Depot & 9 Months & Beyond, SEO expert Nix Eneigo, Niña of Kick Fire Kitchen & Ms. MK – founder of FHMoms|
To those looking for online jobs, don’t give up. Just do it 🙂